Monthly SEO - Is It Really Worth The Cost?

Last week I had a potential client as me a question that I’m sure every business owner has pondered, “Why should I pay for SEO every month….is it really worth it?”

For the sake of privacy let’s just call him Bob. As I sat on the phone with Bob, I was shocked that he had actually called me to inquire about my services as an SEO Specialist, yet was compelled to ask me this question. I figured that it was a test, so I answered him.

Here is my answer, to Bob and anyone else who has had this question on their mind:

Yes…yes…yes, monthly SEO is definitely worth the cost. The real question you should ask is whether or not your SEO Specialist is able to prove it to you.

Search engine optimization is not just about structure and following the rules, otherwise any and everyone would be able to rank well in the search engines. Actually, SEO is an art form. Analysis, testing, keen thought, and inspiration can go a long way, but your SEO Specialist or in-house search marketing team can only do as much as they are allowed. Just like any other service you get what you pay for.

Take into account that search term popularity and frequency change daily. Why? Well because people want different results, so they use different terms. So over a months time, if your site is not properly monitored and does not have someone to review the analysis of how the keywords are performing, you could lose 100’s even 1,000’s of potential customers.

Why do you think large scale corporations with call centers always have someone ask you, “…and how did you find us?” or “How were you referred to us?” They want to know where the sale began so they can control the flow of future sales from that source.

A good SEO Specialist will set up your keywords, monitor your metrics, and review the search count of related keywords every 2-3 months. By doing so they can suggest additional keywords that could possibly convert for you and help grow your business.

SEO Specialists should be consultants, advisors, hands-on and pro-active.

If you’re serious about your online business then monthly SEO is definitely in the budget. For the fees you spend, if you select an experienced SEO Specialist, the work they perform pays for their services as well as increases the profits of the company.

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