SEO for Business: Online Media Kit As An SEO Tool (Series)

Many successful off-line companies attribute their success to savvy marketing. A question that is frequently asked is, “How can marketing techniques that are utilized in traditional marketing be useful to today’s search engine optimization and marketing professionals and businesses online?”

One form of marketing that is typically utilized in traditional marketing is a media kit. A media kit, traditionally, is a compilation of press releases, news articles, brochures and other notable items for the purpose of informing potential buyers of your company and/or business. Many companies tailor their “media kit” to suit the target market or industry professionals.

When applying the term media kit to online use, the ability to compile the notable materials becomes easier, as digital media is more easy and cost-effective to deploy. A media kit can be as simple as a web page which lists links to proposed included materials or a link to download a document, more than likely a PDF, that includes the same links. This of course is a very simplistic method and not the suggested method of producing a professional online media kit for distribution.

A more complete and appropriate method to building an online media kit would be a web page that captures the users information (more details about this in the next series: How To Use Your SEO Media Kit To Build a Mailing List).

Bookmark This!