SEO Keyword Research & Development

Keywords and keyword phrase(s) should be #1 on a list of things to do when working on optimizing your web site for search engines.

What is a keyword or keyword phrase?

A keyword/keyword phrase is the term that a user inputs into the search box in order to locate/find information on a specific topic.

The keywords you select identify what your web site is about as well as your target market.  In many cases, in order to decide if you have the right keywords selected it is necessary to test your keywords to see if they convert.  Quality and conversion testing is always performed with any keyword research I perform.

I suggest that at least 1-2 weeks be set aside for keyword selection.

Selection of keywords decides who will find you, how you want your web site to be found, and who you will compete with for business.  If you are currently suffering from low conversions from your target keyword phrases it is suggested that you look into keyword research and development, as well as metrics analysis if you currently are using any analytics or hits software such as Google Analytics, Hitlinks, etc.

Not sure if you need keyword research and development?  Contact me for a free evaluation of your keyword target(s).