Are Search Engine Optimization & Web Site Optimization the same?

These days the term optimization is used quite frequently. Go to any industry related conference or gathering and even the most savvy marketers are discussing how they have to learn more about search engine optimization and search marketing, then referring to web site optimization and using the terms interchangeably.

I think that these terms need some clarification, as I’ve recently had several requests for web site optimization.

Here’s how the two are defined:

Search engine optimization, also known as SEO, is the altering of web site titles, tags, and content and some times code & structure for the purpose of gaining better visiblity in search engines.

Web Site Optimization* is the development and testing of various content combinations in order to calculate the best method of presenting content to visitors in order to increase conversions.

*(Resource: Google Analytics Blog)

Now, if you take into account search engine marketing, which includes content and design testing, landing page development, and whose overall purpose increased conversion rates. Then web site optimization, coupled with search engine optimization, with the addition of link building, is what defines search engine marketing.

For more in-depth information regarding search engine optimization, web site optimization, and search marketing contact an experienced SEO Specialist.

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